Digital Marketeer (m/v/x)

About the job

Together with your colleagues and the management:

• You’ll define the digital strategy to be applied on owned media (portal/social media/app/...) and paid media for different purposes: direct acquisition, lead generation, upselling, loyalty / relationship management
• You’ll implement and adapt the strategy, roadmap and features definition according to the needs
• You’ll translate the marketing strategy in online actions aiming conversion optimisation

You’ll be responsible for:

• The marketing content of the portal
• The presentation and development of innovative ideas in order to keep an optimised conversion
• The continuous monitoring of our online activities and modifications on them, based on new insights
• A clear report of results and possible optimisation
• A budget to manage the development of your ideas that help reach results
• The results analysis and follow up on initiatives
• The contact with internal and external partners (agencies, …)

Your Profile:

• Bachelor in Marketing, communications (or equivalent by experience)
• A minimum of 5 years of experience as Digital Marketer or Online Marketer
• A good knowledge in at least two of the following areas is a must: Analytic tools, SEO & SEA, Social Media platforms, Adwords, Conversion rate optimization, Traffic Acquisition
• Experience with AB testings, CRO (Conversation Rate Optimalisation), using AB Testing and Contentsquare
• Knowledge in HTLM is a plus
• Work experience with at least a CMS
• A good command of English in addition to Dutch or French

Why join us ?

• 5 good reasons to work at Testaankoop
• Discover our salary package

At Testaankoop we want to reflect the society of consumers we represent. Therefore we are an active promotor of diversity at all levels.