Digital marketing specialist

Did you know that Test Aankoop / Test Achats online portal counts more than a million visits per month?
In order to take advantage of this huge opportunity and to optimize the presentation and sales of our products and services, the Marketing department is looking for a creative Digital Marketing Specialist.
Your challenge:
Together with your colleagues and the management:
  • You’ll actively participate in the definition of the digital strategy to be applied on owned media (portal/social media/app/..), communication channels and paid media
  • You’ll oversee and develop marketing actions and online campaigns for different purposes: from direct acquisition, lead generation, upselling, loyalty, to relationship management
  • You’ll propose adequate strategies and actions, implement and manage online campaigns; and provide input to the overall marketing plan
You’ll be responsible for:
  • The presentation and development of innovative ideas in order to keep an optimized conversion and engagement rates
  • Influencing the written and multimedia marketing content of the portal, through a close collaboration with our Editorial Department
  • Project management for different local and/or Group developments on a digital level
  • The continuous monitoring of our online activities and modifications on them, based on new insights
  • A clear reporting of results and analysis for possible optimization
  • The budget follow-up of all your campaigns to assure the good ROI
  • The creation of a strong know-how on how affiliates work and how to manage them
  • The good collaboration with internal and external partners (agencies,…)
Our expectations:
  • Bachelor in Marketing, communications (or equivalent by experience)
  • A minimum of 5 years of experience as a digital marketeer in B 2 C, preferably in a digital agency or with an utilities provider
  • Bilingual FR/NL with a strong knowledge of English.
  • A good knowledge of the following areas is a must: Analytic tools, SEO & SEA, Social Media platforms, AdWords, Conversion rate optimization, Traffic Acquisition.
  • Experiences in project management with leadership and strong communication skills
  • Teamworker with a hands on mentality and networking ability
  • Creative, out of the box thinker, commercial awareness and numerical skills
  • Work experience with at least a CMS
Our offer:
  • A high degree of task variety and the opportunity to further develop and maximize your competences in a group with international fame
  • A pleasant work atmosphere
  • A correct remuneration package, fringe benefits (3 insurances, meal vouchers, ...)
  • Easy to reach location (close to train station Brussels-Midi / Zuid).

  • Apply